The SmartCatalog Brand

Valentine & Company incorporated in 1995 to provide marketing and design services to clients in higher education. Projects included designing recruitment publications, developing marketing plans for distance education, creating annual fund and capital campaign publications and advertisements, as well as creating college course catalogs.

In 2000, the direction of the company became more focused when the SmartCatalog brand was rolled out. Most other account work ceased in favor of focusing on the publication of curriculum information.

Since that time, SmartCatalog has been providing publishing services for academic catalogs on paper, online and in databases. The company has become the industry leader in specialized publishing of curriculum information across platforms. SmartCatalog services minimize repetitive, time-consuming aspects of maintaining degree programs and course descriptions, and free up staff to work on other projects.

SmartCatalog works with 52 colleges and universities in the United States. Because of its specialized focus and national perspective, SmartCatalog can offer advice on the best practices and developing trends in curriculum publishing. Because of its depth of experience in higher education, SmartCatalog is accustomed to the practices of institutional decisionmaking. We specialize in assisting clients in developing projects across departments.

Services include data design and migration, book production, html conversion and editorial support and printing.
  • Save time and money with one-stop shopping for all aspects of your publication.
  • Free staff to work on other projects.
  • Distribute up-to-date and accurate information online and in print.
  • Distribute up-to-date and accurate information online and in print.
"SmartCatalog has been a tremendous help to our university. The staff was able to offer us different ideas for our catalog that we never would have thought of. The support has been amazing whenever we ran into an issue that we could not figure out how to resolve. Someone was always there to pick up the phone and help us through it."
Tony Grimm
Olivet Nazarene University