Tulane University 2006-2007 Catalog
Course:
CBMA 301 Consumer Behavior-Marketing Fundamentals
Prerequisites: MATH 114, ECON 101, and either PSYC 100, PSYC 101 or PSYC 102
This core class introduces students to the fundamental theoretical core concepts and techniques of marketing. The course surveys the role of the consumer in advertising, distribution channels, pricing and product policy decisions. Students will gain valuable consumer behavior-marketing experience by applying their newly acquired skills to real life cases.
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