Tulane University 2006-2007 Catalog

Course:

CBMA 410 Consumer Behavior

Prerequisite: CBMA 301

This course examines the basic theories, concepts and findings in understanding the behavior of consumers in the market-place. The course is focused on understanding the cognitive and emotional factors that govern consumer decision making. The course draws substantially on real-world marketing stimuli to illustrate how the success (or failure) of marketing strategies depending on their close correspondence to (or violation of) principles of consumer behavior.

E-mail this course

The information contained is provided by third parties, and SmartCatalog, its officers and employees disclaim any warranties regarding the accuracy, reliability, completeness or timeliness of any information on this web site, and may not be held liable for any losses caused by reliance on such information.