Tulane University 2006-2007 Catalog
Course:
CBMA 460 Cases in Consumer Behavior and Marketing Action
Prerequisites: CBMA 380, CBMA 480, CBMA 481, STRE 301.
Integrating materials across the consumer behavior/marketing curriculum, this capstone case course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion and distribution channels. It considers the contexts of global marketing, Internet marketing and not-for-profit marketing.
|
|
The information contained is provided by third parties, and SmartCatalog, its officers and employees disclaim any warranties regarding the accuracy, reliability, completeness or timeliness of any information on this web site, and may not be held liable for any losses caused by reliance on such information.
|