Tulane University 2006-2007 Catalog
Course:
STRE 301 Strategic Management
Prerequisite: MATH 114, ACCN 201, ISPM 301, FINE 301
In STRE 301 students will learn the "big picture," become familiar with the enterprise of business, and learn the language of business. Strategic Management encompasses a series of interrelated steps in which organizational members analyze the environment in which the organization operates, decide on strategies to enhance firm competitiveness, put those strategies into action, and constantly evaluate and modify those strategies as needed. A company's strategy is its "game plan" for achieving the organization's goals. The strategic management process begins with strategic planning, the process of gathering and analyzing information from the environment and deciding on the organization's mission, goals, objectives, strategies, and action plans. This case-based course stresses environmental and industry analysis, strategic profiling and formulation, and problems in strategy implementation. In STRE 301, students assume the role of the practicing general manager, developing a capacity to propose, argue, and implement appropriate strategies.
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