Tulane University 2006-2007 Catalog
Course:
ACCT 473 Competing for Customers and Capital
Prerequisites: All 300-level core courses.
ACCT 473 demonstrates the links between marketing/financial decisions and accounting practices that affect earnings and hence influence shareholder value. The value-sales principles, the rule of maximum earnings, and the competitive valuation paradigm are the core theoretical constructs. The theory is applied to a wide range of industries using Standard & Poor's COMPUSTAT data accessed through Wharton Research Data Services. Students work with a book written specifically for this course. ACCT 473 complements Financial Accounting Analysis (ACCT 405), Investments (FINC 454), and Equity Analysis/Burkenroad Reports (ACCT 470/471). ACCT 473 is cross-listed with FINC 473 and MKTG 473; students may receive credit for only one of these courses.
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