Tulane University 2006-2007 Catalog

Course:

FINC 473 Competing for Customers and Capital

FINC 473 is a competitive marketing analysis of financial statements. Students pick a public company they admire or would like to work for and create a market space occupied by nine or more of that company's main competitors. Each student assembles key data on these companies for the most recent ten years from Standard & Poor's COMPUSTAT files. Students then conduct in Excel a series of competitive marketing analyses. This process identifies the winners and losers in the market and helps explain why they won (and how they can sustain the winning) or why they lost (and how to fix the problem). These analyses are the basis of a bottom-line marketing report. FINC 473 complements both Intermediate Financial Accounting (ACCT 403) and Investments (FINC 454). FINC 473 is cross-listed with MKTG 473; students may only receive credit for either MKTG 473 or FINC 473, but not for both.

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