Tulane University 2006-2007 Catalog
Course:
MKTG 410 Entrepreneurial Marketing
Prerequisite: MKTG 382.
Because MKTG 410 continues a service-marketing emphasis, marketing faculty advise that students take either MKTG 480 or MKTG 410. MKTG 410 examines service systems of operations, delivery, and promotion. The class uses cases and hands-on projects to examine the particular problems and opportunities of entrepreneurs. Students might find helpful connections with Entrepreneurial Management (GMGT 410).
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