Tulane University 2006-2007 Catalog
Course:
MKTG 464 International Marketing
Prerequisite: MKTG 382.
MKTG 464 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multi-disciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and the impact of the Internet.
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