Tulane University 2006-2007 Catalog
Course:
MKTG 465 Global Marketing
Prerequisite: MKTG 382.
MKTG 465 examines the evolution of international, multinational, and global marketing. MKTG 465 also examines marketing's dynamic socio-cultural, political-legal, economic, and technological environments. Students will use case studies to analyze the marketing decision-making process and examine the similarities and differences with "domestic" marketing. Students will perform in-class exercises with market assessments using International Trade Administration data, and also market repositioning.
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