Tulane University 2006-2007 Catalog
Course:
MKTG 480 Services Marketing
Prerequisite: MKTG 382.
MKTG 480 compares and contrasts service-based businesses with their manufacturing/product-based counterparts. A systems emphasis looks at operations, delivery, and promotion with the aim of improving service quality and productivity. Services run the gamut from health care, finance, and entertainment to professional and nonprofit segments. Students will have the opportunity to do a hands-on project in a service area.
|
|
The information contained is provided by third parties, and SmartCatalog, its officers and employees disclaim any warranties regarding the accuracy, reliability, completeness or timeliness of any information on this web site, and may not be held liable for any losses caused by reliance on such information.
|