Tulane University 2006-2007 Catalog
Course:
MKTG 481 Management of Promotion
Prerequisite: MKTG 382.
Integrated marketing communications programs coordinate advertising, public relations, sales promotion, and consumer promotion for consumer and industrial goods and services. MKTG 481 covers the traditional media and campaigns as well as the application of internet and database technologies to promotional problems. Assignments include creative problems and the creation of a web-based promotional campaign.
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