Tulane University 2006-2007 Catalog
Course:
MKTG 485 Marketing Strategy
Prerequisite: MKTG 382.
MKTG 485 bridges the gap between decisions made for short-term results and those made for the strategic survival and success of the firm. Readings, cases, and classroom discussions will cover product-market portfolios, market share, experience curves, and resource allocation. Markstrat, a computer-based marketing simulation, illustrates these concepts by involving student teams in competitive markets that offer a risk-free environment for strategic experimentation.
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