Tulane University 2006-2007 Catalog
Course:
MKTG 489 Retailing
Prerequisite: MKTG 382.
MKTG 489 involves students in the operation of a virtual retail store. Student involvement is achieved in three ways: (1) action learning, (2) field studies, and (3) analytical exercises. The purpose of the course is to demonstrate the strategic opportunities and pitfalls of retailing. The course achieves its purpose by assessing in a series of weekly exercises the impact of marketing, accounting, finance, and store operations on the bottom line.
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