Tulane University 2006-2007 Catalog
Course:
MKTG 495 Marketing Engineering
Prerequisites: FINC 352, MKTG 382.
MKTG 495 helps students respond to the changes of the marketing manager's job because of the pervasive use of high-powered personal computers, exploding volumes of data about customer behavior, and flattened organizations. Students will receive a technology-intensive education that allows them to use databases, models, analyses, and computer simulations to design effective marketing plans.
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