Tulane University 2006-2007 Catalog
Course:
MKTG 497 New Product and Brand Management
With the increasing market globalization and competition, effective new product and brand marketing management in differentiating products has become essential for today's marketing managers. This course deals with concepts, methods, and applications in new product and brand management. Unlike most of the marketing courses that focus on the conceptual side of the exercise only, this course blends the conceptual foundation with the analytical skills to translate conceptual understanding into specific operational plans in new product and brand management.
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