Concordia 2007-2008 Catalog
Course:
Bus 326 New Ventures and Entrepreneurship (3)
Explores the methods of business ownership including startup, franchises and firm acquisition. Practical emphasis upon screening initial business ideas, accessing information sources, defining customer benefits, developing strategic posture, analyzing markets and competitors and creating a comprehensive business plan. Theoretical development of new venture establishment enhanced by guest lecturers experienced in startup ventures.
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