Concordia 2007-2008 Catalog

Course:

ESS 323 Sport Marketing and Sponsorship (3)

A study of the multidimensional field of sport marketing and sponsorship. Includes a survey of current research in sport marketing, theories unique to sport marketing, strategies for sport marketing in profit and non-profit venues. Additional emphasis will be focused on the growing area of sport sponsorship. Prerequisite: ESS 322.

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