Concordia 2007-2008 Catalog
Course:
Mkt 344 The Advertising Agency (3)
This course is offered for students who wish to gain experience in processes central to the advertising industry. The course will emphasize three major areas: account management, creative processes and media planning. Included in the course will be client acquisition and service, development of the central themes and messages of advertising campaigns, creation of copy and images to support the message, selection of media and evaluation of advertising efforts. Prerequisite: Mkt 341 or concurrent enrollment.
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